Some Interesting Facts About Online Advertising

Here are some really interesting facts about the online advertising, Enjoy!.

  1. Video ads account for 3% of time spent viewing video online
  2. Video ads accounted for 31% of all videos viewed online
  3. The average US online video ad is 24 seconds long
  4. Display ads account for 0.9% of upstream traffic to department store sites
  5. Brand marketers will account for 27% of online display ad spending by 2018, down from 31% in 2011
  6. Brand marketers account for 33% of all online display ad spending, down from 48% in 2006
  7. 8% of US moviegoers watched film previews online via game consoles in 2012, up from 4% in 2010
  8. 15% of US moviegoers watched film previews online via smartphone in 2012, up from 6% in 2010
  9. 8% of US moviegoers watched film previews online via tablets in 2012, up from 5% in 2011
  10. 76% of consumers in the US and UK say they receive more marketing messages containing customized offers or invitations than they did 5 years ago
  11. 28% of consumers in the US and UK want to receive personalized marketing messages which include recommendations for specific products
  12. The internet accounts for 26% of US consumer interaction with media, and 22% of advertising spending
  13. Mobile devices account for 12% of US leisure time, and 3% of advertising spending

Source: http://www.factbrowser.com/tags/online_advertising/

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