As an ad agency or publisher, you know that ad placement is a critical factor that can make or break your clients' advertising campaigns. In this blog post, we'll explore why ad placement is so important and provide some tips on how to optimize your ad for maximum ROI.

1. Ad blocker usage: According to a study by eMarketer, in 2021, it is estimated that 27.5% of internet users worldwide use an ad blocker. This percentage is expected to rise to 30.1% by 2024.
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If you're a website or online publisher who relies on advertising revenue, you're likely familiar with the frustration of ad blockers. Ad blockers are browser extensions that prevent ads from displaying on a website, which can result in lost revenue for publ ...

Microsoft is reentering advertising.

Microsoft's ad revenue has reached a milestone of 10 billion dollars and its investment is poised to awaken like a sleeping giant. According to recent ...

As a publisher, you want to maximize the revenue you generate from your website traffic. With the rise of programmatic advertising, there are many ad networks to choose from. However, choosing the right ad network can make a big difference in your earnings. Rits Ads Network ...