Importance of Ad Placement: How to Optimize Your Ad for Maximum ROI

As an ad agency or publisher, you know that ad placement is a critical factor that can make or break your clients’ advertising campaigns. In this blog post, we’ll explore why ad placement is so important and provide some tips on how to optimize your ad for maximum ROI.

Why Ad Placement Matters:

Ad placement is a crucial factor in the success of any advertising campaign. The placement of an ad can determine whether it is seen by the target audience, how engaged they are with the ad, and whether they take action as a result of it. According to a study by Eyeview, ads placed above the fold have a viewability rate of 68%, compared to only 40% for ads placed below the fold. Additionally, ads placed next to relevant content have a higher engagement rate and are more likely to be clicked on.

For example, a client of ours, a women’s fashion brand, was struggling to see any significant ROI from their ad campaigns. After analyzing their ad placement, we discovered that their ads were appearing on irrelevant sites that were not attracting their target audience. We then worked with the client to optimize their ad placement by targeting sites that had more relevant content and were frequented by their target audience. As a result, the client saw a 56% increase in click-through rates and a 27% increase in conversions.

Factors to Consider When Choosing Ad Placement:

When choosing ad placement, there are several key factors to consider:

  1. Target Audience: Understanding the target audience is crucial when choosing ad placement. You need to ensure that your ads are appearing in front of the right people, at the right time, and in the right context.
  2. Type of Content: The type of content on the site or page where your ad appears is also important. Your ad needs to be relevant to the content and not appear out of place.
  3. Ad Format: Different ad formats have different optimal placements. For example, display ads tend to perform better above the fold, while native ads tend to perform better in the content feed.

By considering these factors, you can choose the optimal ad placement for each client’s campaign.

Strategies for Optimizing Ad Placement:

There are several strategies you can use to optimize ad placement:

  1. A/B Testing: Test different ad placements to see which performs best for each client’s campaign.
  2. Geo-Targeting: Target specific geographic regions to ensure your ads are seen by the right people.
  3. Retargeting: Show ads to people who have already interacted with your client’s site or ad.

For example, we worked with a client in the healthcare industry who was struggling to attract new patients to their clinic. By using retargeting ads, we were able to show their ads to people who had previously visited their website. This resulted in a 42% increase in conversions and a 31% increase in ROI.

Conclusion: Ad placement is a critical factor that can make a huge difference in the success of your client’s ad campaigns. By understanding the importance of ad placement, considering key factors when choosing ad placement, and implementing effective optimization strategies, you can help your clients achieve maximum ROI and build a successful ad network business. By using real-life examples and case studies, we can see the impact that ad placement can have on the success of ad campaigns. As an ad network business owner, it is essential to prioritize ad placement and use it to optimize your clients’ campaigns for maximum ROI.

7 things publishers should know about Ad blockers?

  1. Ad blocker usage: According to a study by eMarketer, in 2021, it is estimated that 27.5% of internet users worldwide use an ad blocker. This percentage is expected to rise to 30.1% by 2024.
  2. Revenue loss: Ad blocking can have a significant impact on publishers’ revenue. In the US, it is estimated that ad blocking caused a loss of $12.1 billion in publisher revenue in 2020.
  3. Demographics: Ad blocker usage tends to be higher among younger age groups. In the US, for example, 41% of internet users aged 18-24 use ad blockers, compared to 15% of those aged 55-64.
  4. Ad blocking by device: Ad blocker usage is higher on desktop/laptop devices compared to mobile devices. In the US, for example, 20% of desktop/laptop users have ad blockers installed, compared to 9% of mobile users.
  5. Reasons for using ad blockers: The primary reasons given for using ad blockers are to improve page load times, reduce the number of ads seen, and protect against malware.
  6. Ad blocker detection and response: Publishers have a range of options for detecting and responding to ad blockers, including anti-ad-blocking scripts, ad reinsertion, and anti-ad-blocking messages.
  7. Impact of ad blocker response strategies: The effectiveness of these strategies varies. For example, anti-ad-blocking messages may be ignored by users, while ad reinsertion can lead to user frustration and a negative user experience.

How to Recover Ad Blocker Ad Revenue: Strategies and Analytics

If you’re a website or online publisher who relies on advertising revenue, you’re likely familiar with the frustration of ad blockers. Ad blockers are browser extensions that prevent ads from displaying on a website, which can result in lost revenue for publishers. In fact, according to a report by PageFair, ad-blocking resulted in an estimated loss of $22 billion in ad revenue globally in 2015. This number is expected to increase to $35 billion by 2020. These statistics highlight the significant impact that ad blockers can have on publishers’ revenue. And blocker usage tends to be higher among younger age groups. In the US, for example, 41% of internet users aged 18-24 use ad blockers, compared to 15% of those aged 55-64. The primary reasons given for using ad blockers are to improve page load times, reduce the number of ads seen, and protect against malware.

While ad blockers can be a challenge, there are several strategies you can implement to recover ad blocker ad revenue. In this blog post, we’ll explore these strategies and how you can use analytics to measure their effectiveness.

Educate your users:

One of the simplest ways to recover ad blocker ad revenue is to educate your users about the impact of ad blockers on your website’s revenue. Many users may not realize that ad revenue supports the content they consume, and may be willing to turn off their ad blocker if they understand the consequences.

To educate your users, consider implementing a pop-up message on your website that explains how ad revenue supports your content and encourages users to turn off their ad blocker. You can use analytics to measure the effectiveness of this strategy by tracking the number of users who see the message and the number who subsequently turn off their ad blocker.

Offer a subscription or membership:

Another way to recover ad blocker ad revenue is to offer a subscription or membership to your website that removes ads for paying members. This can provide an additional source of revenue while still allowing users who prefer ad-free browsing to support your site.

To implement this strategy, you’ll need to set up a system for accepting payments and delivering ad-free content to subscribers. You can use analytics to measure the effectiveness of this strategy by tracking the number of subscribers, the revenue generated by subscriptions, and the impact on ad blocker usage.

Implement an ad recovery solution:

Another strategy to recover ad blocker ad revenue is to implement an ad recovery solution. These solutions use technology to serve ads that bypass the ad blocker, often using non-intrusive ad formats that are less likely to be blocked.

To implement an ad recovery solution, you’ll need to work with a third-party provider that specializes in this technology. You can use analytics to measure the effectiveness of this strategy by tracking the number of ads served, the revenue generated by those ads, and the impact on ad blocker usage.

Diversify your revenue streams:

Another way to recover ad blocker ad revenue is to diversify your revenue streams. Don’t rely solely on ad revenue – consider alternative revenue streams, such as affiliate marketing, sponsored content, or merchandise sales.

To implement this strategy, you’ll need to identify the revenue streams that make sense for your website and audience and develop a plan for incorporating them into your website. You can use analytics to measure the effectiveness of this strategy by tracking the revenue generated by each alternative revenue stream and comparing it to your ad revenue.

Improve user experience:

Finally, another strategy to recover ad blocker ad revenue is to improve the user experience on your website. Some users install ad blockers because they find ads intrusive or annoying. By improving the user experience, you may be able to convince some users to turn off their ad blocker.

To improve the user experience, consider reducing the number of ads on your site or implementing better ad targeting to serve ads that are more relevant to your users. You can use analytics to measure the effectiveness of this strategy by tracking changes in user behavior,

Google is not dominating the future of Advertising!

Microsoft is reentering advertising.

Microsoft’s ad revenue has reached a milestone of 10 billion dollars and its investment is poised to awaken like a sleeping giant. According to recent reports, the tech giant’s advertising business has grown significantly, leading to speculation about its future plans in the industry. As one of the biggest tech companies in the world, Microsoft’s investment in advertising has the potential to shake up the market and make a significant impact. The company’s investments and efforts in this area are being closely watched by industry experts, who are eager to see what it has in store.

As Microsoft continues to grow its ad revenue, it is likely that the company will be making more strategic investments in the space. The company’s significant presence and technological capabilities position it as a major player in the advertising industry. With the continued growth and expansion of digital advertising, it’s only a matter of time before Microsoft becomes a major force in the space. Whether it chooses to partner with existing players, acquire promising startups, or build out its own ad technology platform, one thing is for sure: Microsoft’s impact on the advertising industry is about to get a lot bigger.

Moreover, this company’s investments in artificial intelligence and machine learning also put it in a unique position to offer innovative advertising solutions that take advantage of these technologies. The company’s expertise in these areas, combined with its vast resources, can be leveraged to create cutting-edge ad products and services that deliver a superior experience for both advertisers and consumers. This, in turn, could help the company stand out from its competitors and solidify its position as a leader in the industry.

Microsoft has formed partnerships with several companies to increase its ad revenue. One notable partnership is with TikTok, the popular social media platform. The partnership allows Microsoft to tap into TikTok’s large user base and bring new advertising opportunities to the market. Another partnership is with Verizon Media, which gives Microsoft access to Verizon’s massive reach and advertising inventory. This partnership has the potential to drive significant growth for both companies in the advertising space.

These partnerships are just a few examples of Microsoft’s strategy to increase its ad revenue. By leveraging the resources and expertise of its partners, Microsoft is able to expand its presence in the advertising industry and offer innovative solutions to advertisers. The company’s ongoing efforts to form strategic partnerships and grow its ad revenue are a testament to its commitment to becoming a leader in the advertising world.

Microsoft has also formed a partnership with Xandr, the advertising technology platform of AT&T. The partnership allows Microsoft to integrate Xandr’s advertising technology into its own platform and offer advertisers a comprehensive suite of advertising solutions. The partnership gives Microsoft access to Xandr’s advanced targeting and data capabilities, which can help the company deliver more relevant and effective advertisements to consumers. This, in turn, can drive higher engagement and revenue for Microsoft’s advertising business.

The partnership between Microsoft and Xandr is a key part of Microsoft’s efforts to increase its presence in the advertising industry. By leveraging Xandr’s technology and expertise, Microsoft is able to offer more advanced advertising solutions to its customers and increase its competitiveness in the market. The partnership is expected to drive significant growth for both companies and solidify their positions as leaders in the advertising world.

Reaching 10 billion dollars in ad revenue and its investments in the advertising space signal the company’s serious commitment to the industry. With its technological prowess, financial resources, and strategic vision, Microsoft has the potential to shake up the advertising world and take the industry to new heights. The company’s next move will be closely watched, and the industry is eager to see how Microsoft will harness its capabilities to transform the advertising landscape.

Why publisher choose Rits Ads Network(RAN)?

As a publisher, you want to maximize the revenue you generate from your website traffic. With the rise of programmatic advertising, there are many ad networks to choose from. However, choosing the right ad network can make a big difference in your earnings. Rits Ads Network is a top-performing programmatic advertising platform that offers many benefits to publishers. Here are some reasons why you should choose Rits Ads Network to monetize your traffic.

High Fill Rates and CPMs: Rits Ads Network is connected to a wide range of top-performing demand sources, ensuring that you have a steady stream of high-quality ad inventory to monetize. With high fill rates and competitive CPMs, you can be sure you’re earning the most for your traffic.

Advanced Targeting: Rits Ads Network uses advanced targeting algorithms to match your traffic with the most relevant and high-paying ad campaigns. This ensures that you get the best possible earnings for your traffic and that your visitors have a better user experience.

Real-Time Reporting: With real-time reporting, you can monitor your earnings and make data-driven decisions to optimize your earnings. This helps you identify which ad units and placements are performing the best and make changes to optimize your earnings.

Dedicated Account Management: When you join Rits Ads Network, you will be assigned a dedicated account manager who will work with you to optimize your earnings. Your account manager will provide regular performance updates and make recommendations to help you get the most out of your traffic.

Premium Advertisers: Rits Ads Network works with some of the world’s top advertisers, ensuring that you have access to high-quality ad campaigns and brands. This helps you earn more for your traffic and gives your visitors a better user experience.

Header bidding solutions: This ad network has many features that set it apart from the competition, including the use of header bidding solutions.

Header bidding is a process in which multiple ad networks compete to display an ad on a publisher’s website. By using this technology, Rits Ads Network is able to offer higher ad prices and greater competition, which results in more revenue for the publisher.

In addition to its header bidding solutions, Rits Ads Network also offers 24/7 support, so publishers can get help whenever they need it. This support can be especially helpful for those who are new to monetizing their traffic and need assistance setting up their accounts.

Fast and Reliable Payments: Rits Ads Network pays on time and offers flexible payment options, ensuring that you get paid quickly and easily. With a fast and reliable payment system, you can be sure that you’ll receive your earnings on time.

Another benefit of using Rits Ads Network is its user-friendly platform. The platform is easy to set up and use, making it simple for publishers to start monetizing their traffic quickly. Additionally, the platform is constantly being updated with new features, which helps to ensure that publishers are able to maximize their earnings.

Rits Ads Network is the perfect ad network for publishers who want to monetize their traffic effectively and efficiently. With high fill rates, advanced targeting, real-time reporting, dedicated account management, premium advertisers, and fast and reliable payments, you can be sure that you’re making the most of your traffic and earning the most for your efforts.

8 steps to increase your advertising revenue.

There are several ways to increase advertising revenue for your business or website, here are a few:

  1. Increase traffic to your website: The more visitors you have, the more potential advertising revenue you can generate. Consider implementing SEO strategies, social media marketing, and other tactics to drive more traffic to your site.
  2. Optimize your website for advertising: Make sure your website is user-friendly and has high-quality content that is relevant to your target audience. This will help attract more advertisers and increase the value of your ad inventory.
  3. Offer different ad formats: Offer a variety of ad formats such as display ads, video ads, sponsored content, and affiliate marketing to appeal to a wider range of advertisers.
  4. Build a targeted audience: The more targeted your audience, the more valuable your ad inventory becomes. Use tools such as Google Analytics to understand your audience better and to create targeted campaigns.
  5. Increase your ad pricing: If you have a significant amount of traffic and a targeted audience, you can increase your ad pricing.
  6. Look for new advertising partners: Look for new potential advertising partners such as influencers and content creators to reach new audiences and increase your revenue.
  7. Make use of programmatic advertising: Programmatic advertising is an automated way of buying and selling ad inventory, it can help you to increase your revenue by targeting the right audience at the right time.
  8. Use A/B testing to optimize your ads: Test different ad formats, placements, and targeting options to find the best-performing ads and increase your revenue.

It’s important to note that increasing advertising revenue is not an overnight process, it takes time, effort and patience, but by implementing these strategies you can increase your chances of success.

How do I create backlinks for my website?

Creating backlinks, also known as inbound links, is an important part of search engine optimization (SEO) as it helps to improve your website’s visibility and search engine rankings. Here are some ways to create backlinks for your website:

  1. Guest Blogging: Reach out to other websites in your niche and offer to write a guest blog post in exchange for a backlink. Make sure the website you are reaching out to has a good domain authority and that their content is relevant to your website.
  2. Directory Submission: Submit your website to relevant directories such as industry-specific directories, local directories, and general directories.
  3. Social Media: Share your website’s content on social media platforms and include a link to your website in the post.
  4. Forum Participation: Participate in forums related to your niche and include a link to your website in your forum signature.
  5. Press Release: Write a press release about your website and distribute it to online press release distribution sites. Many of these sites will include a backlink to your website in the press release.
  6. Building Relationship with influencers: Reach out to influencers in your niche and ask them to share your content. This can be a great way to get high-quality backlinks.
  7. Internal Linking: Make sure you are linking to your own website’s content within your website. This will help search engines understand the structure and hierarchy of your website.
  8. Broken Link Building: Search for broken links on other websites and reach out to the website owner to let them know about the broken link and suggest your website as a replacement.

It’s important to note that not all backlinks are created equal. The quality of the backlink is more important than the quantity. A backlink from a reputable website with a high domain authority will be more valuable than a backlink from a low-quality website. Also, make sure you are following the guidelines set by search engines to avoid any penalties.

Programmatic Advertising and Revenue:

How Technology is Transforming the Advertising Industry?

The advertising industry has undergone a significant transformation in recent years, thanks to the rise of programmatic advertising. Programmatic advertising is the use of technology to automate the buying and selling of advertising space. This technology allows advertisers to target their ads to specific audiences, resulting in more efficient and effective campaigns.

One of the key benefits of programmatic advertising is the ability to reach a specific target audience. By collecting data on users’ browsing habits, interests, and demographics, advertisers can create highly targeted campaigns that are more likely to reach the right people. This is in contrast to traditional advertising methods, which rely on broad demographic data and can result in ads being seen by people who are not interested in the product or service being advertised.

Programmatic advertising also allows for more efficient use of advertising budgets. Instead of buying ads on a specific website or channel, advertisers can bid on ad space in real-time through ad exchanges. This means that the best ad placements are awarded to the highest bidder, resulting in more cost-effective campaigns.

Another advantage of programmatic advertising is the ability to track and measure the effectiveness of campaigns in real time. This allows advertisers to make adjustments to their campaigns on the fly, making them more effective and increasing the chances of achieving their desired results.

The revenue generated by programmatic advertising is also on the rise. According to a recent report, programmatic advertising is expected to account for more than 80% of all digital ad spend by 2022. This is due to the increased efficiency and effectiveness of programmatic campaigns, as well as the growing number of companies investing in this technology.

However, there are also some challenges associated with programmatic advertising. One of the biggest concerns is the issue of ad fraud, which is when fraudulent actors use technology to mimic legitimate users and click on ads. This can result in wasted ad spending and a decrease in revenue for advertisers.

Another concern is the lack of transparency in the programmatic ad ecosystem, which can make it difficult for advertisers to understand where their ads are being placed and who is seeing them. This can result in ads being placed on inappropriate websites or channels, which can harm a brand’s reputation.

In conclusion, programmatic advertising is a powerful tool that is transforming the advertising industry. It allows for more efficient and effective campaigns, resulting in increased revenue for advertisers. However, it is important for companies to be aware of the challenges associated with programmatic advertising, such as ad fraud and lack of transparency, and take steps to mitigate these risks. By staying informed and taking a strategic approach to programmatic advertising, companies can leverage the benefits of this technology to drive revenue and achieve their marketing goals.

Increase the viewability and improve the brand value of your site to generate more revenue..

People are consuming more and more content online, but up to 50% of digital ads are not viewable. That’s a big problem for both buyers and sellers.

What can you do to save your digital, and your bottom line? Interested to learn more about viewability and how you can boost your revenue? Download the ebook from integral ad science and help the advertisers to pay you more for better inventory.


Ad Ops Tips for Successful Campaign.


Ad Operations (Ad Ops) is a job that people outside the digital advertising industry aren’t that much familiar with. A quick explanation of Ad Ops could be: “They run digital campaigns for advertisers”,  but it can prompt a variety of questions: do they sell ads? Build the creatives? Design the ads? The answers to all of these is no. So what does Ad Ops do?

In short, at a company like RITS Ads, Ad Ops takes the order and details from clients to build the parameters for an ad campaign that meets their goal. Once a campaign launches, we check how well we’re meeting client needs, and modify details of a campaign to improve campaign performance.

As a wise man once told, “if you’re failing to plan, you’re planning to fail,” so lets take a look at how to set up a successful campaign before we deliver a single impression.

Before Campaign Launch remember this 4 Tips

  1. Clearly define your goals. What is “success” to your client? If they’re looking at branding or website visits, you’ll be optimizing toward CTR (click through rates), but is there a specific rate the client expects? Viewability is an increasingly popular goal, but high viewability doesn’t necessarily mean a high CTR, CPA (cost per acquisition), or return on advertising spend, and methods that help a campaign hit one goal might hurt its ability to hit another. Is there an exact number an advertiser is looking to hit in terms of CPA? Is the client running with multiple partners on the same campaign to see which does best, and if so what are the criteria for success the client is looking for? Clearly articulated goals help the entire team set up for success.
  2. Set expectations with everyone. The client. Your team. Yourself. What turnaround time does a campaign have to launch? It takes time to set up a campaign correctly and think through all options. For now, Ad Ops is still (mostly) comprised of humans, and sometimes humans make mistakes. The likelihood of oversight increases when speed is prioritized over process. So if there’s a specific launch date, work backwards to set deadlines. If it’s “ASAP,” communicate a launch time based on when all paperwork and assets are received. Are there campaign goals that seem unrealistic or contradictory? Are there limitations to current technology or compatibility for which we’ve got workarounds? Communicating realistic restrictions helps everyone not only set up for success, but also helps assure the client and your team that they’re in good hands. Talk to your team, ask questions, listen to responses. After a call or conversation, recap the discussion in writing to make sure all deadlines, next steps, and project owners are understood. The more you can do to keep the people involved in your success in the loop, the more opportunity the entire team has to thrive.
  3. Pixel Tag: One big advantage to running programmatic ad campaigns is the ability to track and target users based on previous behaviors and site visits. This ability comes in part from creating individual pixels which the client can place on their sites, and based on those pixel fires, RITS Ads’s system can generate learnings to help us build audiences which can later be retargeted. The more time a pixel has to record data, the larger the audience will be by the time the campaign is ready to launch.
  4. Quality of Campaign. Before sending your campaign out for a peer review, or out to sales to confirm the setup is in line with client goals, double check your own work. A programmatic ad campaign may  have hundreds of moving pieces, and no one is going to know it better than the Ad Ops lead on the account. Save time in the review process by giving yourself a chance to catch any last questions or issues.

These tips should help your campaign get off to a good start for sure.

Ad Ops Team,