Google Takes the First Step: Third-Party Cookie Deprecation in Chrome for 1% of Users

Online privacy concerns have prompted Google to embark on a journey to block third-party cookies in its Chrome browser. In a significant move, Google has announced its plan to turn off support for third-party cookies for 1% of Google Chrome users early next year. This blog post explores the implications of this decision and what it means for the future of online privacy.

Google Chrome Takes the First Step:

Understanding the Significance

Third-party cookies have long been used to track user activity across multiple websites, raising privacy concerns among users. By turning off support for these cookies, Google aims to enhance user privacy and establish a more secure browsing experience.

A Gradual Approach

Google’s strategy involves a phased implementation of third-party cookie deprecation. By initially targeting 1% of Chrome users, Google can carefully assess the impact and address any challenges that may arise before expanding the changes to a larger user base.

User-Centric Privacy

The move towards turning off third-party cookies aligns with Google’s commitment to prioritize user privacy. By blocking these cookies, users gain greater control over their online activities and reduce the chances of being tracked by advertisers across different websites.

The Power of Data Aggregation

Instead of relying on individual user tracking, Google’s Privacy Sandbox initiative employs technologies like the Topics API. This API allows advertisers to access aggregated data about user interests, providing them with insights while preserving user privacy.

Preparing for Change of Google Chrome

With the impending deprecation of third-party cookies, website owners and developers need to adapt their strategies to ensure a smooth transition. By staying informed and implementing alternative solutions, they can continue to deliver personalized experiences to users while respecting their privacy.

Addressing Concerns and Collaboration

Google is aware of concerns surrounding potential advertising advantages and unfair competition. The company has actively engaged with regulatory bodies, such as the UK’s Competition and Markets Authority (CMA), to ensure transparency and fairness throughout the process.

Testing and Feedback

Google understands the importance of receiving feedback from developers and users during this transition. Chrome’s upcoming update enables developers to simulate third-party cookie deprecation, aiding in testing and optimizing websites and services.

A Future of Privacy and Innovation of Google Chrome

Google’s commitment to privacy shines as it progresses in blocking third-party cookies for a safer online experience. This move encourages innovation in alternative advertising and tracking methods, leading to a more privacy-centric web for all users.

Beyond the 1% Milestone of Google Chrome

While the 1% target represents a significant step forward, Google has a broader vision for the future. It plans to expand the rollout to a larger user base in the second half of the following year, ultimately leading to complete third-party cookie deprecation by the target date of late 2024.


Google’s decision to turn off support for third-party cookies for 1% of Chrome users in the near future marks a crucial milestone in the quest for enhanced online privacy. Google prioritizes user-centric privacy while collaborating with regulators, achieving a balance between user empowerment and advertiser needs. A more secure and privacy-respecting browsing experience awaits users as the transition unfolds, prioritizing online privacy.


Q: What are third-party cookies?

A: Third-party cookies are small text files that are stored on a user’s browser by websites they visit, allowing advertisers to track their activity across different sites.

Q: Why is Google Chrome blocking third-party cookies?

A: Google Chrome is blocking third-party cookies to enhance user privacy and address concerns about cross-site tracking and data collection without user consent.

Q: How will the Privacy Sandbox initiative replace third-party cookies?

A: The Privacy Sandbox introduces alternative technologies, such as the Topics API and Protected Audience, which provide advertisers with aggregated data while preserving user anonymity.

Q: When will Chrome start blocking third-party cookies?

A: Google plans to turn off support for third-party cookies for 1% of Chrome users early next year, with a broader rollout in the following years leading to full deprecation by late 2024.

Q: How will the upcoming Chrome update help developers?

A: The update will include features that allow developers to simulate the effects of third-party cookie deprecation, enabling them to test and optimize their websites and services.

Q: What impact will be blocking third-party cookies have on users?

A: Blocking third-party cookies will enhance user privacy by limiting cross-site tracking and providing users with more control over their online activities and personal data.

Q: Will blocking third-party cookies affect personalized advertising?

A: While blocking third-party cookies may impact traditional methods of personalized advertising, Google’s Privacy Sandbox aims to provide alternative solutions that maintain user privacy while still allowing targeted advertising.

Q: What can website owners and developers do to prepare for this change?

A: Website owners and developers should stay informed about the evolving privacy landscape, explore alternative advertising and tracking methods, and ensure their websites comply with emerging privacy standards.

Q: Is Google working with regulators and industry stakeholders regarding this change?

A: Yes, Google is actively collaborating with regulatory bodies, such as the UK’s Competition and Markets Authority (CMA), and seeking feedback from developers and users to ensure transparency and fairness throughout the transition.


Install Rits Browser & Protect Your Online Privacy

How AI is Revolutionizing the Digital Ad Tech Industry?

The digital advertising industry is in the midst of a major transformation, thanks to the rise of artificial intelligence (AI). AI-powered tools and technologies are changing the way marketers create, deliver, and measure the effectiveness of their ads. In this blog post, we’ll explore how AI is revolutionizing the digital ad tech industry and what this means for advertisers and consumers.

The Power of AI in Ad Targeting

One of the key benefits of AI in ad tech is its ability to analyze large amounts of data in real time, allowing marketers to target their ads more effectively. AI-powered ad targeting tools can use data such as demographics, interests, and behaviors to deliver personalized ads to individual users. This not only improves ad relevance but also enhances the user experience by showing them ads that are more relevant to their interests.

AI in Ad Creative and Content Optimization

AI is also changing the way ads are created and optimized. By analyzing data on ad performance and user behavior, AI-powered tools can provide insights into what ad creative and content elements are most effective. Marketers can then use this data to optimize their ads for better performance, leading to more clicks, conversions, and overall ROI.

AI in Ad Fraud Detection and Prevention

Ad fraud is a major challenge in the digital ad tech industry, costing advertisers billions of dollars each year. AI-powered fraud detection and prevention tools can help prevent ad fraud by identifying and blocking fraudulent activity in real time. By using machine learning algorithms to analyze vast amounts of data, these tools can detect patterns and anomalies that human analysts may miss, making ad fraud prevention more effective than ever before.

AI in Ad Campaign Management and Measurement

AI is also transforming the way marketers manage and measure their ad campaigns. AI-powered tools can automate various aspects of ad campaign management, such as budget allocation, bid optimization, and ad placement. This frees up time for marketers to focus on other tasks and ensures that their campaigns are running efficiently and effectively. Additionally, AI-powered analytics tools can provide real-time insights into ad performance, allowing marketers to make data-driven decisions to optimize their campaigns.

Examples of AI in Digital Ad Tech

There are many examples of AI-powered tools and technologies in the digital ad tech industry. For example, Google’s Smart Bidding uses machine learning algorithms to optimize bids for ad placement in real-time, resulting in better ad performance and higher ROI for advertisers. Another example is Adobe’s Advertising Cloud, which uses AI-powered tools for ad targeting, optimization, and measurement.

Recent reports from McKinsey & Company suggest that AI has the potential to drive significant value for the digital advertising industry. According to their research, AI-powered ad targeting and optimization tools can increase ROI by up to 30%, while fraud detection and prevention tools can save advertisers up to $50 billion annually.


In conclusion, AI is transforming the digital ad tech industry in many ways, from ad targeting and creative optimization to fraud detection and campaign management. As AI technology continues to evolve, we can expect even more innovations in the digital advertising space, leading to more effective and efficient ad campaigns that deliver better results for both advertisers and consumers. With the help of AI, the digital ad tech industry is poised for a bright and exciting future.

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Top 5 Software Companies Making Waves in Bangladesh

Bangladesh’s software development industry is growing rapidly, with numerous companies making notable contributions. There are many software companies in Bangladesh and many are also doing good in the local and global markets. Below are the top five software companies in Bangladesh making a significant impact in the industry:


Ollyo is a software company that offers solutions in web-based platforms such as WordPress, Joomla, etc. The firm’s services are available globally, and they serve 1M+ clients from various industries, including healthcare, education, and finance. They have high-quality designers and developers for web-based solutions. Ollyo’s office in Dhaka is known for its aesthetically pleasing design, which reflects the company’s emphasis on creativity and innovation. Visit the website here.

Brain Station 23

Brain Station 23 is a software development firm that provides web and mobile app development, e-commerce solutions, and cloud services. Its team of experienced developers has worked on projects for clients worldwide. High-quality work is their main reputation. Visit the website here.

TechnoVista Limited

TechnoVista Limited is a software development and IT consultancy firm that serves clients in the public and private sectors. The firm offers solutions for e-governance, financial management, and education, among other areas. TechnoVista has completed projects for clients in Bangladesh, Nepal, and Sri Lanka. Visit the website here.

Datasoft Systems Bangladesh Limited

Datasoft is a leading software company in Bangladesh that specializes in software development, IT consultancy, and outsourcing services. The firm’s clientele includes multinational corporations, government agencies, financial institutions, and NGOs. Visit the website here.

Raise IT Solutions Ltd

Raise IT Solutions is a multiple award-winning software development, outsourcing, and IT consultancy company that offers a range of services, including web and mobile app development, digital marketing, SEO, and Ad-Tech. The company has a team of experienced developers who have worked on projects for clients in the United States, Europe, and Asia. The company is one of the pioneers in Ad-tech solutions provided in Bangladesh and has developed a privacy-focused smart browser that is used by 2.6M+ users around the globe. The browser emphasizes user privacy and security, making it a popular choice for privacy-conscious users. Visit the website of Raise IT Solutions:

In conclusion, the software industry in Bangladesh is thriving, and these five companies are leading the way with their innovative solutions and experienced teams. They are making a significant impact in the global software industry and furthering the growth of the sector in Bangladesh.

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