How you can boost up your sales?

Did you know?

  • 77% of shoppers prefer to see real photos taken by your customers (instead of the professional studio shots you’re displaying on your site)
  • 30% of shoppers have purchased a product they discovered on Instagram
  • 57% of shoppers want to see authentic visual content alongside your reviews
 If you’re serious about marketing, you need to be leveraging visual content from your customers.

So, what is programmatic advertising? Learn from Oracle.

In 2013, the International Data Corporation (IDC) predicted that spending on RTB (real-time bidding) display advertising—one form of programmatic buying—would accelerate at a 59% compound annual growth rate through the year 2016, making it the fastest growing segment of digital advertising.

They were right. Bid It has also shifted marketers (and advertisers) to be technology and data driven experts, along with being brand champions and storytellers. Additionally, eMarketer predicts that in the US alone, programmatic ad spending will be over $20 billion in 2016, more than double the amount seen in 2014. In the UK, programmatic ad spending is expected to increase to over $4 billion in 2016, up from just under $3 billion in 2015.


The shift to programmatic tactics means a few things for marketers and the industry as a whole. In essence, it has validated and delivered against the need for datadriven, and accountable ROI-based media delivery. Additionally, it has enabled an efficient method for publishers to monetize core inventory. That said, some advertisers have struggled with premium inventory falling outside of the standard programmatic categories and are still being required to fulfill unique and exclusive campaign needs. Regardless, the entire programmatic category is seeing increased spending across the board due to its predictive yield and ROI for marketers and publishers alike, not to mention easy insertion processes and lower barriers to entry for most advertisers.

Download the white paper NOW!

Which ad tag should be used for 3rd party ad server (DFP)

For maximum transparency and efficiency in monetization when delivering ads thru DFP or any 3rd party ad server, publisher shall use Javascript Synchronous tag that is available under Inventory section in profile, first selection in drop-down menu. It will not affect page load since DFP or 3rd party Ad Server is already using Asynchronous ad tag to deliver RITS Ads.

Make your 728×90 ad responsive on mobile devices.

In the modern web, visitors view website through many different types of devices: desktops, laptops, netbooks, TVs, tablets, smartphones, etc. So, there are many different screen dimensions and resolutions to consider and your ads should display perfectly on all devices and screen. Here we are presenting one simple CSS solution that can help you to make 728×90 ad responsive to fit on mobile screens. RITS ADs supports four major formats, such as 728×90, 160×600, 300×250, 300×600, 320×50 where only 728×90 from these sizes won’t fit on mobile devices. So, here is the solution:


1. Add in head of your HTML page the following CSS style (in between <head> and </head>).



@media all and (min-device-width: 700px) and (max-device-width: 728px) {#leaderboard-ritsads {transform: scale(0.9);}} @media all and (min-device-width: 671px) and (max-device-width: 699px) {#leaderboard-ritsads {transform: scale(0.9);transform-origin: 0 0;}} @media all and (min-device-width: 651px) and (max-device-width: 670px) {#leaderboard-ritsads {transform: scale(0.88);transform-origin: 0 0;}} @media all and (min-device-width: 631px) and (max-device-width: 650px) {#leaderboard-ritsads {transform: scale(0.85);transform-origin: 0 0;}} @media all and (min-device-width: 601px) and (max-device-width: 630px) {#leaderboard-ritsads {transform: scale(0.8);transform-origin: 0 0;}} @media all and (min-device-width: 601px) and (max-device-width: 630px) {#leaderboard-ritsads {transform: scale(0.8);transform-origin: 0 0;}} @media all and (min-device-width: 560px) and (max-device-width: 600px) {#leaderboard-ritsads {transform: scale(0.75);transform-origin: 0 0;}} @media all and (min-device-width: 520px) and (max-device-width: 559px) {#leaderboard-ritsads {transform: scale(0.7);transform-origin: 0 0;}} @media all and (min-device-width: 491px) and (max-device-width: 519px) {#leaderboard-ritsads {transform: scale(0.65);transform-origin: 0 0;}} @media all and (min-device-width: 451px) and (max-device-width: 490px) {#leaderboard-ritsads {transform: scale(0.6);transform-origin: 0 0;}} @media all and (min-device-width: 401px) and (max-device-width: 450px) {#leaderboard-ritsads {transform: scale(0.55);transform-origin: 0 0;}} @media all and (min-device-width: 371px) and (max-device-width: 400px) {#leaderboard-ritsads {transform: scale(0.5);transform-origin: 0 0;}} @media all and (min-device-width: 341px) and (max-device-width: 370px) {#leaderboard-ritsads {transform: scale(0.46);transform-origin: 0 0;}} @media all and (min-device-width: 301px) and (max-device-width: 340px) {#leaderboard-ritsads {transform: scale(0.42);transform-origin: 0 0;}} @media all and (max-device-width: 300px) {#leaderboard-ritsads {transform: scale(0.4);transform-origin: 0 0;}}



2. Wrap ad tag code on the page in DIV with id=”leaderboard-ritsads to call CSS from head.




 <div id=”leaderboard-ritsads”>    

<div id=”99999999_AD1″ style=”width:728px;height:90px;margin:0;padding:0″></div>

        <script type=”text/javascript”>

          var OX_ads = OX_ads || []


             slot_id: “99999999_AD1“,

             auid: “99999999



        <script type=”text/javascript” src=””></script>